I get asked this question constantly: “Which website platform should I use?”
And honestly, there’s no one-size-fits-all answer. But after building dozens of websites for wellness entrepreneurs, I’ve developed some pretty strong opinions about what actually works for this industry.
Let me break down what I consider when choosing a platform, and why I keep coming back to Showit for most of my wellness clients.
First, let’s talk about what wellness brands actually need. You’re not running an e-commerce empire or a tech startup. You need a website that feels like you, that’s easy to update when your offerings evolve (because they will), and that doesn’t require a computer science degree to maintain. You also need something that can grow with you, from solo practitioner to group programs to whatever comes next.
The visual flexibility matters more than you think. Wellness is an inherently visual industry. Your brand photography, your color palette, your overall vibe—these things communicate trust and professionalism before someone reads a single word. Platforms that lock you into rigid templates or limited design options can make even the most credible practitioner look generic.
You need to own your content and your SEO. Some platforms look beautiful but make it nearly impossible to optimize for search engines or give you limited control over how your content is structured. If someone in your area is googling “somatic therapist in Portland” or “functional nutrition coach,” you want to be found.
The mobile experience is non-negotiable. Most of your potential clients are finding you on their phones, probably late at night when they’re finally alone and thinking about getting help. If your website doesn’t look and function beautifully on mobile, you’re losing people before they even get to know you.
Why I Love Showit for Wellness Brands
After working with various platforms, Showit has become my go-to for wellness entrepreneurs, and here’s why:
It’s truly drag-and-drop. Not sort-of drag-and-drop where you’re still fighting with code. Actually intuitive design freedom. This means when you want to update your pricing, add a new program, or refresh a photo, you can do it yourself without calling your designer or watching YouTube tutorials for three hours.
It pairs with WordPress for SEO. This is the secret sauce. You get the design freedom of Showit with the blogging power and SEO strength of WordPress. Your blog posts, which are crucial for being found online, get all the SEO benefits of WordPress while your main pages stay beautifully designed in Showit.
It grows with your business. Starting with a simple five-page site? Great. Ready to add a podcast page, course sales pages, or a complex services menu three years later? You can do that without rebuilding everything or switching platforms. I’ve seen too many wellness entrepreneurs outgrow their website platform and have to start from scratch.
The mobile design is separate. Instead of hoping your desktop design looks okay when squished onto a phone, you actually design a separate mobile version. This means your mobile site can be optimized specifically for thumb-scrolling potential clients, not just a compressed version of your desktop site.
You’re not locked into templates. While there are beautiful templates available (I create them myself for wellness brands), you’re never stuck with someone else’s structure. Your brand is unique, and your website should be able to reflect that.
Real talk: Showit isn’t perfect for everyone. If you’re planning to sell physical products and need a robust shop, Shopify might be better. If you’re blogging daily and that’s your main business model, straight WordPress could work. If you need complex client portals or membership areas, you might need something more specialized.
But for wellness practitioners, coaches, and therapists who want a beautiful, functional website they can actually manage themselves? Showit hits the sweet spot between design freedom and user-friendliness.
The bottom line: Your website platform should support your business, not complicate it. It should make you feel empowered, not dependent. And it should be able to evolve as quickly as you do.
Because in the wellness space, the only constant is growth and change. Your website platform should be able to keep up.
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