PROJECT SCOPE

Brand Strategy | Identity Design | Color & Typography System | Custom Showit Landing Page

The Tender Work is a brand concept created for therapists and coaches who guide people through personal transformation. The visual direction focuses on softness, spaciousness, and reflective typography to mirror the emotional nature of inner work.

Full Brand Identity & Website Design for a Holistic Wellness Coach

The Tender Work

brand identity

The logo lives comfortably in darkness and in light — tested across six colorway combinations, from cream on forest to sage on off-white. The business card treatment adds a translucent, layered quality — like something worth holding.

MOODBOARD & COLOR PALETTE

website

What We Built. The Work. The Deliverables.

From moodboard to live site, every touchpoint was designed to do one thing: make the right person feel safe enough to reach out.

 The Tender Work launched with a complete brand identity, a five-color system, a custom Showit website, and a visual language that holds the same feeling across every surface.

HOVER TO PREVIEW WEBSITE

The moodboard anchors everything in texture and quiet. Dark olive, warm candlelight, bare feet in golden fields — imagery chosen not for aesthetics alone, but for the feeling they create before a single word is read. The direction: tender, grounded, timeless.

Five tones, each doing specific work. Cream creates breath and openness. Sage carries the softness. Amber-gold adds warmth without noise. Deep forest grounds the entire system — the anchor that keeps everything from feeling precious rather than intentional.